Being a user is not a diagnosis, a condition, or an accusation. It’s the most normal thing in the world. But it bears not only rights, but also responsibilities. Informed users are responsible users. They don‘t buy unnecessary things, they don’t spend extra money. They read before making a purchase decision, get informed about the characteristics of the product/service, compare prices, choose by criteria, think about recycling, re-sale or correct disposal after the end of use. The deals of a company with such users are generally successful, their partnership is fruitful and long-standing.
However, I have just described a perfect scenario. There are many other situations in which things have not gone as expected. Often the reason is in the trader, but very often it is also in the lack of information and preliminary preparation of the consumer before the purchase. In such a hypothesis, the latter should turn to the firm and seek her rights. In case they fail to agree and find a way out of the situation, they may turn to Centre for Online Dispute Resolution NAIS, to seek a mutually beneficial solution through the assistance of a third, independent and neutral mediator.
The “Consumer Reader” section will share information that is useful to consumers, to educate them in the specifics of their relationship with traders, before, during and after purchase. We will share information about their rights and the ways in which they can claim them, so that they can stay in a win-win partnership with the traders as long as possible.
Follow the profiles of NAIS in LinkedIn and Facebook, as well as the page NEWS in nais.bg for the next articles from “Consumer Reader”, where we will tell about some psychological aspects when making a purchase decision.
Posted on 28.02.2020 Back in the News