NAIS ACADEMY: What did traders, lawyers and marketers learn at the Unfair Commercial Practices webinar?

Attention: The webinar, described below is held in Bulgarian language and is based on the Bulgarian legislation.

At the second webinar at NAIS Academy, on the topic "Unfair commercial practices", which took place on 23.02.2021, it became clear that in addition to the clearly described as misleading and aggressive practices in Article 68g and Article 68k of the Consumer Protection Law there are situations , in which it is difficult to determine what the practice is. It has become clear that any communication between a trader and a consumer is a practice.

Lawyer Ognyan Varadinov acquainted the participants in detail with:

  • Concept of commercial practices and unfair commercial practices;
  • Types of unfair commercial practices;
  • Methods for analysis of commercial practices;
  • Blacklist of hypotheses for misleading and aggressive practices
  • Practical examples of misleading actions and inactions by traders.

The Director of the General Directorate "Market Control" at the CPC, Ignat Arsenov, introduced the audience to:

  • examples from the practice of the CPC,
  • sanctions imposed by the CPC for unfair practices
  • interesting information about forthcoming changes in the legislation related to such practices.

NAIS Executive Director Svilena Nasalevska explained in her presentation that one of the good practices for traders is to enable consumers to file a complaint in a clear, understandable and transparent way.


According to NSI data from 2019, 4.3% of the population, which are approx. 50,000 people between the ages of 17 and 74 refuse to buy online because they fear not being able receiving or returning goods, filing a complaint or claiming compensation.


The associated membership in NAIS by the traders and the opportunity to discuss similar cases with their clients in the online platform, provides an opportunity to increase trust between them.


We received positive feedback from the participants of the webinar, and we were especially pleased to read that what one of the participants liked the most was the communication with them by NAIS Academy.

You can follow our upcoming events in the News section of the NAIS website and on our Facebook and LinkedIn pages.

Of course, NAIS continues to be available to all of you with its online consumer and merchant dispute resolution platform.

Of course, NAIS continues to be available to all of you with its online platform for resolving disputes between consumers and traders.

If you are a Bulgarian company and you want your users to seek dialogue with you first, when they are dissatisfied and not in a hurry to file a lawsuit or file complaints with government agencies, read the conditions for membership in NAIS or register here.

If you are a non-Bulgarian trader and you wish to solve a problem with a Bulgarian customer, register in the ODR platform and advise your customer to file a complaint there, then choose NAIS as your local ADR provider.

Published on 23.02.2021 Back to news